Google has just broke the news: the new Google Ads interface will be switching by the end of the year.
You’ve got 7 months to prepare!
…or do you?
You actually have 5 months.
Although headlines have opted for the shorter & sexier “by the end of the year” or “year-end”, Google’s official blog post states:
Note that we won’t switch accounts during the busy holiday months of November and December.
Kudos to Google for the foresight. Having worked at a major gift company, A-N-Y disruption in November or December would ensure Google would get coal in their stocking that year.
![](https://creawonder.net/wp-content/uploads/2020/02/keyword-plan.gif)
Dreading actually having to use the new Google Material Google Ads interface (somewhat hilariously dubbed as “ Experience”)?
Read up on my blog series on someone who is forcing themselves to use it and doesn’t really like it! Am I starting to like it? Does it offer any benefits compared to the old interface? I’m writing about my experience weekly, so keep coming back!