Digital marketing is an umbrella term that encompasses all online and internet-related marketing campaigns. It’s the modern way of marketing and interacting with customers, enabling businesses to tailor their offerings and services to meet their needs and interests in a way they never could offline.
A digital marketer’s job duties are to design and implement strategies that promote products or services and build relationships with customers. This can include designing email and social media campaigns, writing content and managing online advertising. They also perform competitive research to find new business opportunities and develop reports to measure the success of their strategies.
The role requires a strong understanding of the latest marketing technologies, including mobile and digital technologies, and an ability to integrate these into a variety of campaigns. You will work with a team to create and manage advertising, email, SEO and social media campaigns that drive traffic to a company’s website or other digital platforms.
Your job description will be customized based on your employer’s specific goals and your skills and qualifications. If you’re looking to grow your career, consider acquiring industry-specific certifications or courses in digital marketing and/or website development and optimization.
Typically, digital marketing specialists are required to have a bachelor’s degree or higher in marketing or a related field. A master’s or advanced degree in a similar area can also help. The best digital marketers are detail-oriented, have excellent analytical and communication skills, and understand the importance of tracking and reporting.
They must also have an excellent attention to detail and be willing to collaborate with other departments in the organization. They must be able to take on complex tasks and meet deadlines.
You can start your career in this field with a few years of experience or by attending a certificate program or college. However, a bachelor’s degree is generally considered the minimum, since it provides a foundation for the knowledge and skills needed in this field.
The role of a digital marketing specialist is growing as more companies adopt a more online and technologically-focused approach to their marketing efforts. It’s a challenging job, but one that can be extremely rewarding and lucrative.
This position is responsible for developing, implementing and optimizing Motif’s paid media strategy to maximize brand awareness, e-commerce sales and lead conversion. This includes working with Google Ads, YouTube, LinkedIn, Facebook and other third-party ad channels.
Your daily responsibilities as a digital marketing specialist will vary based on your employer’s specific needs and goals, but most job descriptions will include a combination of the following:
- Collect and analyze data from various sources to identify trends and target audiences to establish the direction of digital campaigns. This can involve performing market research, using a database of customer information, or surveying potential customers in person.
- Analyze trends and monitor activity on digital channels to answer questions, provide relevant content and resolve issues as necessary.
- Write and implement digital content such as emails, blog posts, advertisements, social media posts and videos.
